Location
Pasig City, Metro Manila
Salary
₱ Not Specified
Seniority Level
Mid-level
Years of Experience
2 years
Description
As an Email Marketing Specialist, you will be responsible for creating, implementing, and optimizing email marketing campaigns using MailChimp. You will work closely with the marketing team to develop strategies that increase engagement, drive traffic, and boost conversions.
Responsibilities
About us
ZAP is the leading loyalty and rewards startup in the Philippines. We work with over 2,000 merchants to bring their brick-and-mortar stores online.
ZAP is the leading loyalty and rewards startup in the Philippines. We work with over 2,000 merchants to bring their brick-and-mortar stores online.
Starting from loyalty and rewards, ZAP has pioneered the first mobile number-based loyalty program in the country with over 5 million members. Removing all possible points of friction for the consumer, points are awarded using just a mobile phone number – no apps, mobile data, or cards needed.
Why join us?
We value the growth and welfare of everyone in our team. To support these, we offer the following:
• Remote work
• Flexible work schedule
• Leave benefits
• Agile work culture
• Challenging projects
• Friendly work atmosphere
Job Description: As an Email Marketing Specialist, you will be responsible for creating, implementing, and optimizing email marketing campaigns using MailChimp. You will work closely with the marketing team to develop strategies that increase engagement, drive traffic, and boost conversions.
Key Responsibilities:
· Develop and execute email marketing campaigns to promote products, services, and events
· Design engaging email templates using MailChimp's drag-and-drop editor
· Segment email lists based on user behavior, demographics, and other relevant criteria
· Conduct A/B testing to optimize email performance and improve key metrics
· Monitor and analyze campaign performance using MailChimp's analytics tools
· Collaborate with the content team to create compelling email content
· Ensure emails comply with industry policies and best practices
· Stay up-to-date with the latest trends and best practices in email marketing
· Other related tasks that may be assigned
Requirements
Qualifications
- Bachelor's degree in Business Management, Marketing, Communication, Social Science, or any similar studi
- At least 2 years of proven experience as an Email Marketing Specialist or similar role.
- An enthusiastic and fast learner who values constructive feedback
- Proficiency in MailChimp, including list management, campaign creation, and automation.
- Strong understanding of email marketing principles and best practices
- Excellent copywriting and editing skills
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Experience with HTML/CSS is a plus.
- Strong organizational and time-management skills.
- Ability to work collaboratively in a team environment.
- Open to work on a part-time basis
Send your CV and at least 3 of your email marketing content samples to winners(at)zap.com.ph
Considering the project’s nature, it is preferable that the candidate is based in NCR or its surrounding provinces.
If your application is shortlisted, we will reach out to you within 3 days.