1.      Job Purpose Statement

Responsible for designing marketing collaterals and creating content for social media marketing.

 

2.       Job Scope

·        Graphic Design&Video Editing

·        Content Writing

·        Social Media Marketing

 

3.      Key Responsibilities / Key Result Areas

 

3.1.   Graphic Design& Video Editing

 

·        Create a wide range of graphic content and layout for product illustrations, marketing collaterals, and website publication using the prescribed software tools.

·        Use a variety of media to achieve artistic/aesthetic effects and select images/text that work together in a specific layout.

·        Incorporate comments and revisions from superiors and other stakeholders especially for website enhancement activities.

·        Ensure that the design adheres to Gazlitestandards.

·        Perform minor video editing such as splicing, sound balancing, and adjusting video format.

 

3.2.   Content Writing

 

·        Develop content for blogs, articles, product descriptions, social media, and the company website publication.

·        Edit and polish existing content to improve legibility.

·        Create compelling headlines that will capture the attention of the target audience.

·        Identify customers’ needs and recommend new content to address gaps in Gazlite’s current social media content.

 

3.3 Social Media Marketing

 

·        Develop, implement, and manage social media strategies.

·        Manage and oversee social media content.

·        Management of Facebook Page and Facebook Community Group.

·        Management of the company’s Viber Channel.

·        Promote products on social media consistent with the company’s branding strategies.

·        Manage the given budget for social media posts and pay-per-click advertisements.

·        Keep track of data and analyse the performance of social media campaigns. 

 

4.      Job Specifications

4.1.   EDUCATION

·                    Marketing, Mass Communication, or Information Technology degree holderfrom a reputable school.

·                    With academic distinction or a consistent dean’s lister.

4.2.   EXPERIENCE

·        At least one year of experience in Graphic Design and Video Editing.

·        At least one year of experience in Social Media Marketing.

·        Must have a background in creating written content either for school paper or for work.

4.3.   COMPETENCIES

·        Exceptional proficiency inusing English& Tagalogverbally and in writing